CO-STAR Blog - Sharing insights about synagogue life

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The video has gone viral and is on YouTube, Yahoo Video, AOL Video, Facebook and My Space.

In the past few days thousands of people have watched. The success of this video and the exposure that the Streit’s brand is receiving is coming at an interesting time for matzah and the Streit’s business.

As the New York Times is reporting there is a Matzah shortage. Add to that the fact that Streit’s is planning to move from it’s Lower East Side location to New Jersey. Streit’s has been part of the Lower East side for 75 years.

So in the midst of all this potential trauma to its customers, Streit’s–thanks to social media– is gaining enormous brand exposure and goodwill. In the process Streit’s is cultivating a relationship with Gen Y, Gen X and Milleniums. Which brand of matzah do you think they’ll select the next time they need to pick up a box?

Are there lessons to be learned here for synagogues? I hope you’ll join me in a conversation!

Elana
Co-Star Editor